When people read a diet book, they usually instantly think that they can do it all by themselves.  How well has that worked for you?  People have great expectations out of themselves, at least for a few days. Have you ever noticed that athletes, business people, CEO’s, high school football teams, even Tiger Woods all have coaches? Even the most successful people have coaches to keep them on the path, not falling by the wayside. Coaches keep you on your game, giving you the necessary kick in the ass when needed to stay on your diet, even when you are weak, or the sugar addiction whispers in your ear that you’ve made it a whole week without any bad food so you deserve a reward, like one cheat meal or something…

A coach teaches you, helps to bolster you in your moments of weakness, helps those who truly want to help themselves reach their goals and live that new you, not just wish that it could happen someday.